The Future of Estate Agency? 10 AI Tools That Are Changing the Game

Property
AI

Discover the AI tools transforming the estate agency industry! From CRM automation to AI-powered content creation and virtual property staging, this guide explores the best solutions to streamline operations, enhance client interactions, and drive sales. Learn how AI can give your agency a competitive edge.

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February 23, 2025

Estate agents are increasingly turning to AI-powered tools to stay ahead in an industry where efficiency and customer experience are paramount. AI adoption in real estate is accelerating, with recent surveys showing that over 60% of estate agencies are already implementing some form of AI to improve efficiency, automate processes, and drive sales. Those who fail to adapt risk falling behind as competitors leverage AI to enhance client interactions, optimize valuations, and streamline operations.

With 80% of industry leaders predicting AI will be essential in property transactions within the next five years, forward-thinking agents are already integrating AI solutions to ensure they remain competitive and relevant in a rapidly evolving landscape.

List of AI Tools for Estate Agents (Table of Contents)

  1. Copilot for Microsoft 365 – Productivity & Automation
  2. Write.Homes – Content Generation & Marketing
  3. GetFloorPlan – Virtual Staging & Floor Plans
  4. IACrea – Virtual Staging & Property Visualization
  5. Street.co.uk – CRM & Client Management
  6. ModelProp – AI-Powered Automation for Estate Agents
  7. ChatGPT – Content Creation & Customer Support
  8. Greenhouse OS – Transaction & Workflow Automation
  9. PropertyJinni – AI Virtual Assistant for Estate Agents
  10. PropertyBox.io – Property Marketing & Listing Optimization

AI Tools for Estate Agents

Copilot for Microsoft 365

Category: Productivity & Automation
Best For: Streamlining document processing and client communication

Overview
Copilot for Microsoft 365 integrates AI capabilities directly into Word, Excel, Outlook, and Teams, allowing estate agents to automate document creation, generate market reports, and improve email responses efficiently. By utilizing AI-driven automation, estate agents can drastically reduce time-consuming repetitive tasks such as drafting property descriptions, compiling client reports, and managing appointment scheduling.

Real-World Use Cases:

  • Automated Client Communication: Estate agents can use Copilot to draft and respond to emails efficiently, ensuring timely communication with clients without the need for manual input.
  • Property Market Reports: AI-driven data analysis within Excel helps generate in-depth reports on market trends, making it easier for agents to present insightful data to clients.
  • Workflow Automation with Power Automate: Using Copilot Studio, custom AI agents can be trained on specific corporate or industry data to act as a chatbot, handling customer queries or automating key tasks in workflows. For example, a chatbot can guide potential buyers through property listings and schedule appointments automatically.

Implementation Support
Genmar can assist estate agents in implementing Copilot for Microsoft 365, ensuring that AI-driven automation tools are effectively integrated into their daily workflows. With our expertise in IT consultancy for estate agents, we can help train AI agents on custom corporate data and set up automated workflows using Power Automate. Contact us today to find out how we can optimize your processes

Pros & Cons
Pros:

  • Saves time on admin-heavy tasks
  • Automates tedious processes, freeing up agents for high-value work
  • Enhances collaboration and document management

Cons:

  • Requires Microsoft 365 subscription
  • Some customization may be needed for specific workflows

Pricing
£23.10 per user per month

Where to Get It
Book a free consultation today and discover how AI can transform your estate agency operations. Let our experts guide you through the best solutions tailored to your needs.

Schedule a Consultation

Write.Homes

Category: Content Generation & Marketing
Best For: Automating content creation for property listings, blogs, and emails

Overview
Write.Homes is an AI-driven content creation platform designed specifically for estate agents. It helps generate persuasive property descriptions, email campaigns, social media posts, and blog articles in seconds. The AI ensures that listings and marketing materials are consistently high-quality and engaging, while also allowing users to refine and customize content to match their brand voice.

Key Features

  • AI-generated property descriptions, blog posts, and social media content
  • Content optimization tools to improve grammar and readability
  • Integration with ChatGPT-4 for enhanced text generation

Pros & Cons
Pros:

  • Saves time by automating content creation
  • Enhances consistency and branding in marketing materials

Cons:

  • Requires human editing for fact-checking
  • AI-generated content may need tweaking to avoid repetition

Pricing
Starts from £6 per month, advance plans up to £60.

Where to Get It
Write.Homes

GetFloorPlan

Category: Virtual Staging & Floor Plans
Best For: Creating detailed 3D floor plans and virtual property tours

Overview
GetFloorPlan utilizes AI to transform 2D property layouts into stunning 3D interactive floor plans. This tool enables estate agents to present properties in an engaging format, helping buyers better visualize the space before booking viewings.

Key Features

  • AI-generated 3D floor plans from 2D layouts
  • Virtual property walkthrough creation
  • Customizable branding and annotation tools

Pros & Cons
Pros:

  • Enhances buyer engagement
  • Saves time on manual floor plan creation

Cons:

  • Requires high-quality source images
  • Limited free features

Pricing
£15 - £50 per month

Where to Get It
GetFloorPlan.com

IACrea

Category: Virtual Staging & Property Visualization
Best For: Instantly enhancing property visuals and staging

Overview
IACrea provides AI-powered visual enhancements for property listings, offering estate agents the ability to digitally furnish, renovate, and modify interior and exterior spaces. The platform is designed to generate high-quality, photorealistic results instantly, providing unparalleled interaction with potential buyers.

Key Features

  • AI-generated virtual furniture staging
  • Automated renovation and refurbishment previews
  • Image enhancement and decluttering tools

Pros & Cons
Pros:

  • Quickly transforms property visuals for marketing
  • Allows buyers to envision potential renovations

Cons:

  • Limited to image-based modifications (not interactive)
  • Requires high-resolution images for best results

Pricing
Starts at £25 per month

Where to Get It
IACrea.com

Street.co.uk

Category: CRM & Client Management
Best For: Automating client engagement and sales processes

Overview
Street.co.uk is an AI-powered estate agency CRM that helps agents streamline their sales pipeline, improve client engagement, and automate time-consuming administrative tasks. It allows agents to provide a more personalized experience for buyers and sellers while reducing the workload on their teams.

Key Features

  • AI-driven insights to predict client behaviour and preferences
  • Automated follow-ups and communication scheduling
  • Seamless integration with marketing and sales platforms

Pros & Cons
Pros:

  • Saves agents time by automating repetitive tasks
  • Helps maintain consistent client engagement

Cons:

  • Requires initial setup and data input
  • Limited to UK-based estate agencies

Pricing
Contact Street.co.uk for pricing details

Where to Get It
Street.co.uk

ModelProp

Category: AI-Powered Automation for Estate Agents
Best For: Agencies looking to harness AI for process efficiency and cost savings

Overview
ModelProp is a cutting-edge AI solution built specifically for estate and letting agents. With a team of proptech professionals with over 25 years of experience, ModelProp integrates AI-driven insights into estate agencies to improve efficiency and enhance service offerings. The platform is designed to reflect the values and language of the agency it serves, ensuring seamless adoption and maximum impact.

Key Features

  • AI-driven property data analysis and reporting
  • Custom AI solutions tailored for estate agents
  • Process automation to streamline agency workflows

Pros & Cons
Pros:

  • Built by a team with deep industry experience
  • Customizable AI solutions for estate agencies

Cons:

  • Requires consultation to implement
  • May involve a learning curve for staff adoption

Pricing
Available upon request

Where to Get It
ModelProp.ai

ChatGPT

Category: Content Creation & Customer Support
Best For: Generating property descriptions, blog content, and chatbot automation

Overview
ChatGPT is an AI-powered chatbot that assists estate agents with generating high-quality written content, automating responses to client inquiries, and enhancing marketing strategies. Its natural language processing capabilities allow agents to streamline their communications and maintain engagement with clients.

Key Features

  • AI-generated property descriptions and reports
  • Automated chatbot responses for customer queries
  • Content creation for social media and marketing campaigns

Pros & Cons
Pros:

  • Speeds up content production
  • Enhances lead nurturing with automated messaging

Cons:

  • Requires fact-checking for accuracy
  • May generate generic-sounding content without customization

Pricing
Free for basic use; paid subscription for advanced features

Where to Get It
chat.openai.com

Greenhouse OS

Category: Transaction & Workflow Automation
Best For: Managing transactions and optimizing workflow efficiency

Overview
Greenhouse OS provides AI-driven transaction management, helping estate agents automate deal flow and optimize operational efficiency.

Key Features

  • AI-powered contract and document management
  • Automated workflow recommendations
  • Compliance tracking and fraud detection

Pros & Cons
Pros:

  • Reduces paperwork and administrative bottlenecks
  • Ensures compliance with industry regulations

Cons:

  • Requires integration with existing systems
  • Customization options may be limited

Pricing
Available upon request

Where to Get It
GreenhouseOS.com

PropertyJinni

Category: AI Virtual Assistant for Estate Agents
Best For: Automating client interactions, lead generation, and booking management

Overview
PropertyJinni is an AI-powered virtual assistant that operates 24/7, engaging with website visitors, capturing lead details, and filtering motivated vendors and landlords through fully customizable AI conversations. It automatically schedules valuations and callbacks and allows agents to reach out to potential buyers and tenants via WhatsApp when a property matching their preferences becomes available.

Key Features

  • AI-powered chatbot for lead qualification
  • Automated property matching and client notifications
  • Seamless integration with websites and social media platforms

Pros & Cons
Pros:

  • 24/7 customer engagement and lead capture
  • Reduces administrative workload for agents

Cons:

  • Cannot handle highly complex inquiries
  • Requires ongoing customization to align with brand voice

Pricing
£30-£115 per month per branch, depending on features and usage volume

Where to Get It
PropertyJinni.co.uk

PropertyBox.io

Category: Property Marketing & Listing Optimization
Best For: Enhancing property visuals and automating listing descriptions

Overview
PropertyBox.io is an AI-powered marketing toolkit designed for estate agents to optimize property listings, enhance photos, and generate professional descriptions. By automating the creation of compelling visuals and text, PropertyBox.io helps agents bring properties to market faster and more effectively.

Key Features

  • AI-powered photo enhancement with 27 automatic refinements
  • Quick AI-generated property descriptions
  • Social media campaign generation for increased engagement
  • Floor plan automation from sketches

Pros & Cons
Pros:

  • Speeds up listing creation and marketing
  • Ensures professional-grade property visuals

Cons:

  • May require manual adjustments for unique properties
  • Some features may be limited in the basic plan

Pricing
Available upon request

Where to Get It
PropertyBox.io

Book a Consultation with Genmar

For over 20 years, Genmar has been a trusted provider of IT consultancy services for estate agents, helping businesses leverage technology to streamline operations and enhance efficiency. Our team of technical engineers is available for one-on-one consultations to answer any questions you may have about AI tools, integrations, or IT infrastructure.

Book a free consultation today and discover how AI can transform your estate agency operations. Let our experts guide you through the best solutions tailored to your needs.

Schedule a Consultation

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