Reclaim Hours Every Week With AI & Automation
Practical AI solutions for estate agents. We focus on processes where AI can save time, reduce errors, and improve customer experience - then prove it with quick, measurable wins.
Book a Free ConsultationTrusted by leading estate agents across the UK
Want to Use AI But Not Sure How?
You're not alone. Most estate agents know AI could help but don't know where to start.
Overwhelmed by Admin
Your negotiators spend more time on paperwork, emails, and data entry than actually selling or letting properties.
Not Sure Where to Start
AI is everywhere in the news but you don't know which tools would actually help your agency or how to implement them.
Disjointed Systems
Data lives in multiple places - CRM, marketing tools, accounting software - with no automated flow between them.
Repetitive Tasks
Staff manually copying data between systems, sending routine emails, and creating the same documents repeatedly.
Inconsistent Processes
Different team members do things differently, leading to errors, missed steps, and variable client experience.
Fear of Getting It Wrong
Worried about AI hallucinations, data privacy, or implementing something that creates more problems than it solves.
Our AI Strategy Process
Helping estate agents reclaim hours every week through AI and automation. Our proven 4-step process ensures measurable results.
Process Map
Introductory meeting to map out your business processes into a flow chart, identifying opportunities for AI and automation.
Proof of Concept
We develop a proof of concept AI agent or workflow, along with time saving and ROI report to demonstrate real value.
Proposal
If you are happy with our proof of concept, we send a proposal to complete and implement the development.
Implementation
We build, test and deploy your AI solution with full training and ongoing support to ensure adoption across your team.
Real Results From Real Estate Agents
These aren't hypothetical scenarios - they're working systems we've built for estate agencies across the UK, delivering measurable time savings and business growth.
AI Marketing Assistant
The Problem
An independent agency struggled with consistent marketing output. Social content was ad hoc and heavily reliant on one overwhelmed team member.
Our Solution
We built a custom AI agent that pulls local news stories, writes tailored captions, selects relevant imagery, and schedules content across platforms. It mirrors the brand voice and adapts to seasons and regional events.
"It's like having a full-time marketing coordinator, without the cost. Our social presence finally matches the quality of our service."
Email Automation & Triage
The Problem
A busy property management team was drowning in email. Every message had to be read, understood, and manually forwarded - often delaying replies and escalating stress.
Our Solution
Using Power Automate and Azure AI, we trained a model on hundreds of historic emails. The AI now reads each message, classifies its intent, and initiates workflows - triggering repair forms, forwarding to the correct negotiator, or sending templated replies.
"This was a game changer. We were firefighting emails all day - now we're focused on clients again."
24/7 Lead Conversion Bot
The Problem
The agency's website received high traffic but converted few leads. Staff were tied up during the day, and leads that came in overnight often went cold by morning.
Our Solution
Built using Microsoft Copilot and connected to third-party APIs, the chatbot greets site visitors, collects property details, generates an instant valuation report, and offers to book a valuer directly via a synced Outlook calendar.
"This one change tripled our conversion rate from website traffic. It's like having a negotiator who never sleeps."
More Ways AI Can Help Your Agency
Quick wins that deliver immediate value
Lead Nurturing & Qualification
AI agents handle first-touch interactions, ask qualifying questions, and escalate warm prospects.
Valuation Booking Automation
Book property valuations via chat or voice, integrated with team calendars for real-time availability.
Document Processing
AI extracts key fields from leases, forms, and reports to populate your CRM automatically.
What We Deliver
Practical AI implementation with clear ROI - not endless demos and proof of concepts.
AI Strategy Sprint
A short, focused engagement to prioritise 3-5 high-ROI use cases, define success metrics, and map the technical pathway.
Microsoft 365 Copilot Enablement
Policies, permissions, and day-in-the-life training so Copilot becomes a daily productivity habit, not another unused icon.
Use-Case Factory
Rapidly prototype AI assistants and automations - triaging emails, summarising documents, routing tasks, building first-drafts.
Workflow Automation
Connect your CRM, marketing tools, and office apps. Eliminate manual data entry and reduce errors.
Data & Governance
Practical groundwork so AI outputs are accurate, secure, and auditable. SharePoint structure, retention, and access scoping.
Measurable ROI
We track cycle-time saved and error-rate reductions. You get time back for your team and a repeatable pattern for future wins.
AI Call Answering & Automation
Transform your phone system with intelligent AI agents. Answer calls 24/7, automate CRM updates, and book appointments - all without lifting a finger.
24/7 AI Call Answering
Never miss an enquiry. AI agents handle calls outside office hours, capturing leads and answering common questions.
Automatic CRM Updates
Call details automatically logged in Street, Reapit, or Loop. No manual data entry required.
Appointment Booking
AI can check availability and book viewings directly into your calendar system.
Lead Qualification
Intelligent questioning to qualify leads before passing to your team, saving valuable time.
How AI Call Agents Work
Intelligent automation that feels natural to your callers
Call Received
AI agent answers with your custom greeting
Intent Recognition
Understands if it's a valuation, viewing, or enquiry
Action Taken
Books appointment, captures details, or transfers call
Data Logged
Everything recorded in your CRM automatically
After-Hours Coverage
Capture leads while competitors sleep
Instant Response
No hold times, immediate assistance
CRM Integration
Works with Street, Reapit & Loop
From Admin Burden to Competitive Edge
The Estate Agent's Guide to AI Adoption
Discover how UK estate agencies are using AI and automation to save time, boost efficiency, and improve client experience. This comprehensive guide includes real-world case studies, practical implementation steps, and a readiness checklist to help you get started.
What's Inside:
- • The state of estate agency in 2025
- • What AI can (and cannot) do for agents
- • Front office & back office use cases
- • 4-step AI implementation roadmap
Download Your Free Copy
Enter your details below for instant access to the guide.
Hear From Our Clients
Leading estate agency operators share how Genmar IT has transformed their businesses.
"The response times are much quicker and the service and quality of the staff on the helpdesk is far superior. Genmar are very proactive and familiar with Reapit which has been invaluable."
Jo Woolley
Operations & Marketing Manager, Jones Robinson
"We have seen marked improvements in the reliability of our IT infrastructure, coupled with synergies of automation and commercial savings."
Lucie Heanley
Director & COO, Southern Homemove
What Our Clients Say
Real feedback from estate agents we work with.
"Genmar have worked really closely with myself and the senior leadership team in the business to ensure that our IT infrastructure is strengthened, compliant and efficient. We have seen marked improvements in the reliability of our IT infrastructure, coupled with synergies of automation and commercial savings."
Lucie Heanley
Director & COO
Southern Homemove
"Genmar are very proactive and will suggest solutions to problems that we may not have thought of ourselves. They understand our industry and systems."
Jo Woolley
Operations & Marketing Manager
Jones Robinson
Ready to Transform Your Agency's IT?
Book a free, no-obligation consultation with one of our estate agency IT specialists. We'll discuss your current challenges and show you how we can help.
- 30-minute discovery call
- Tailored recommendations for your agency
- No hard sell, just honest advice
- Learn about quick wins you can implement today
Availability This Week
Multiple slots available for immediate bookings